How much does GoHighLevel cost?

HighLevel publicly lists Starter at $97/month, Unlimited at $297/month and Agency Pro at $497/month. Telecommunications, email, premium AI and optional add-ons may cost extra.

Are there usage fees on top of the monthly price?

Yes. Telecommunications, email and premium AI can create usage-based charges. Optional add-ons are priced separately. Exact costs depend on usage and current HighLevel rates.

Plans and pricing

GoHighLevel Pricing 2026

Q: Does GoHighLevel charge per user?

HighLevel currently lists unlimited users and contacts across the three public plans.

Three plans. All include unlimited contacts, workflows, funnels and the core automation suite. Pick the one that fits where you are right now.

Calculate total cost Choose a plan

Starter

$97/month

Solo operators and small businesses

Up to 3 sub-accounts
Unlimited contacts
CRM and pipelines
Email and SMS automation
Funnels and websites
Booking and calendars
Review management
Unlimited sub-accounts

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Unlimited

$297/month

Agencies managing multiple clients

Unlimited sub-accounts
Everything in Starter
White-label desktop app
Custom domain and branding
API access
Rebill phone and email at cost
Basic API access

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Agency Pro

$497/month

Agencies building a SaaS product

Everything in Unlimited
SaaS mode and auto billing
Advanced API access
Custom pricing tiers
Resell as your own brand
Rebill eligible usage with markup
User and agent reporting

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All plans are billed monthly. Annual billing saves around 17%. Usage fees apply for SMS, calls and AI features, which vary by communications and AI volume.

Which plan should you choose?

Starter ($97/mo) is right if you run one business and just need CRM, automation and review management. Perfect for contractors, coaches and local businesses who are the only one managing the account.

Unlimited ($297/mo) is right if you manage clients or multiple businesses. The unlimited sub-accounts mean you can add clients for no extra cost and white-label the platform with your own branding.

Agency Pro ($497/mo) is right if you want to build a software business on top of GHL, sell it as your own product, and let GHL handle the billing and sub-account creation automatically.

Understanding GoHighLevel usage fees

Every GHL plan has a platform fee, while telecommunications, email and premium AI usage can be billed separately. Exact rates depend on country, carrier, feature and current HighLevel pricing, so use the official usage pages for a live estimate.

Usage type	How it is billed	What changes the total
SMS	Per segment/message	Country, carrier, direction and message length
Phone	Per minute plus number rental	Country, call direction and duration
Email	Per email or provider usage	Send volume and configuration
Premium AI	Usage-based or optional plan	Feature, model and conversation volume

Build a usage budget from your own call, message, email and AI volume. Do not rely on a generic monthly estimate.

Annual billing: save 17% on every plan

GoHighLevel offers annual billing at a roughly 17% discount. Here is how the numbers work out:

Starter Annual

$970/yr

Save $194 vs monthly

Unlimited Annual

$2,970/yr

Save $594 vs monthly

Agency Pro Annual

$4,970/yr

Save $994 vs monthly

If you know GoHighLevel is right for your business, annual billing pays for itself quickly. Start with monthly to evaluate during your trial, then switch to annual once you are up and running.

Core features shown on every plan

HighLevel lists these core capabilities across its plans. Usage charges and optional add-ons still apply where indicated, while account limits and advanced agency features change by tier.

CRM and automation

Unlimited contacts
Custom sales pipelines
Two-way SMS and email
Workflow automation builder
Missed call text-back
Unified inbox

Marketing and growth

Funnel and website builder
Appointment booking
Review management
Email broadcast campaigns
Social media planner
Course and membership builder

GoHighLevel pricing FAQ

Is there a free plan?

No. GoHighLevel does not have a permanent free plan. They offer a 14-day trial on the standard link, or a 30-day trial when you sign up through BuildOnAuto using the Bootcamp link.

Can I cancel anytime?

Yes on monthly billing. You can cancel from your account settings at any time with no cancellation fee. Annual plans are paid upfront and are not refunded pro-rata, so start monthly if you are still evaluating.

Does GoHighLevel charge per user?

No. All GoHighLevel plans charge a flat monthly fee with no per-user pricing. You can add unlimited team members to your account at no extra cost on any plan.

What is the difference between Starter and Unlimited?

Starter covers up to three sub-accounts. Unlimited adds unlimited sub-accounts so you can manage multiple clients or locations, white-label the platform with your own branding, and access the API. The core feature set is identical between plans.

Can I upgrade from Starter to Unlimited later?

Yes. You can upgrade at any time from inside your GHL account. Your existing data, automations and contacts all carry over. Many businesses start on Starter and upgrade once they add a second client or location.

Ready to start?

Try GoHighLevel free for 30 days

Sign up through BuildOnAuto and get our contractor snapshot, missed call text-back and review automation pre-installed. Review the billing terms shown during signup.

Start Free Trial What is included?

Review the billing terms shown during signup · Cancel anytime · Setup bonuses included