Quick summary
GoHighLevel wins on price, SMS automation and breadth of features. Keap wins on longevity, payment processing maturity and its established ecosystem for coaching and info product businesses. For most businesses evaluating both in 2026, GHL delivers more for less. If you want to understand what GHL includes before comparing, our platform overview covers everything.
GoHighLevel for most businesses. Keap for established coaching businesses with existing Infusionsoft setups.
The price difference alone makes GHL worth a serious look for any Keap customer.
Pricing
Keap's pricing starts at $299 per month for the Pro plan covering 1,500 contacts and 2 users, or $399 per month for Max covering 2,500 contacts. Additional contacts cost extra and there is no SMS included at the base level.
GoHighLevel starts at $97 per month with unlimited contacts, unlimited users and SMS automation built in. The Agency Unlimited plan at $297 covers unlimited client sub-accounts. For a business currently paying $299 to $399 per month for Keap and getting email and CRM only, switching to GHL at $97 saves $200 per month while adding SMS, review management and funnels.
Feature comparison
| Feature | GoHighLevel | Keap |
|---|---|---|
| Starting price | $97/mo unlimited contacts | $299/mo, 1,500 contacts |
| SMS automation | Built in all plans | Add-on only |
| Review management | Built in | Not available |
| Funnel builder | Built in | Basic landing pages |
| Booking system | Built in | Basic appointments |
| Payment processing | Good | More mature |
| Missed call text-back | Built in | Not available |
| White label | Agency Unlimited+ | Not available |
| Contact limit | Unlimited | Tiered, costs extra |
Who should choose which
Choose GoHighLevel if: You are a new business evaluating options, a current Keap customer looking to reduce costs, an agency managing multiple clients, or any service business that needs SMS automation and review management alongside your CRM.
Stick with Keap if: You have a complex Infusionsoft/Keap setup built over many years that would be costly to migrate, you run a coaching or info product business built entirely around Keap's payment and membership tools, or you have staff who are deeply trained on Keap workflows.
The 30-day free trial through BuildOnAuto lets you run GHL alongside Keap before committing to a migration.
The case for switching from Keap to GoHighLevel
The typical Keap-to-GHL switch is driven by cost and SMS capability. Keap at $299 per month for 1,500 contacts does not include SMS automation natively. Businesses add a third-party SMS integration which costs additional money and adds complexity. GoHighLevel at $97 per month includes unlimited contacts and SMS automation built in.
The math is stark: a business currently paying $299 per month for Keap plus $50 per month for an SMS tool is spending $349 monthly. GoHighLevel replaces both at $97 per month and adds review management, funnel building and booking on top. The annual saving is over $3,000. Migration involves exporting Keap contacts and tags, then recreating key sequences in GHL's workflow builder. The 30-day free trial lets you run a full parallel evaluation before committing to the switch.
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