How much does GoHighLevel cost?

GoHighLevel has three plans: Starter at $97/month for one business location, Agency Unlimited at $297/month with unlimited sub-accounts, and SaaS Pro at $497/month with SaaS mode and white-label mobile app.

Does GoHighLevel charge per user?

No. GoHighLevel charges a flat monthly fee with no per-user pricing on any plan.

Are there usage fees on top of the monthly price?

Yes. SMS messages, phone calls, emails and AI features have per-use costs powered by Twilio and Mailgun. Most businesses spend $20 to $100 per month in usage fees on top of the plan price.

Plans and pricing

GoHighLevel Pricing 2026

Three plans. All include unlimited contacts, workflows, funnels and the core automation suite. Pick the one that fits where you are right now.

Starter

$97/month

Solo operators and small businesses

1 business location
Unlimited contacts
CRM and pipelines
Email and SMS automation
Funnels and websites
Booking and calendars
Review management
Multiple sub-accounts

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Agency Unlimited

$297/month

Agencies managing multiple clients

Unlimited sub-accounts
Everything in Starter
White-label desktop app
Custom domain and branding
API access
Priority support
Snapshot sharing

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SaaS Pro

$497/month

Agencies building a SaaS product

Everything in Unlimited
SaaS mode and auto billing
White-label mobile app
Custom pricing tiers
Resell as your own brand
AI employee suite
Dedicated account manager

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All plans are billed monthly. Annual billing saves around 17%. Usage fees apply for SMS, calls and AI features, typically $20 to $100 a month depending on volume.

Which plan should you choose?

Starter ($97/mo) is right if you run one business and just need CRM, automation and review management. Perfect for contractors, coaches and local businesses who are the only one managing the account.

Agency Unlimited ($297/mo) is right if you manage clients or multiple businesses. The unlimited sub-accounts mean you can add clients for no extra cost and white-label the platform with your own branding.

SaaS Pro ($497/mo) is right if you want to build a software business on top of GHL, sell it as your own product, and let GHL handle the billing and sub-account creation automatically.